Client: Technology Services Industry Association (TSIA)
Industry: Technology and technology services
Details: Original content by Nicole Dornsife
Optimizing for Adoption? Ask Your Power Users for Help
When optimizing your products and services for easier customer adoption, you can easily find yourself too close to the situation to fully understand how your customers are using them effectively. The best way to get a detailed look at how your technology is being consumed, and even where it can be improved, is to ask your users directly. While the input of your average user is always valuable, there’s a subset of customer whose help you should be leveraging in order to unlock your solution’s full potential: the “power user”.
Client: Technology Services Industry Association (TSIA)
Industry: Technology and technology services
Details: Original content by Nicole Dornsife based on keynote presentation
3 Levels of Customer Adoption Explained
To unlock a customer's potential for contract renewal and expanded spending, you must ensure they've effectively adopted your technology. To illustrate what that means, we need to first talk about three types of customers we all recognize, originally introduced by TSIA's executive director, Thomas Lah, in his keynote presentation, "The Who, What, Why and How of Driving Adoption and Outcomes".
Client: Personal piece
Industry: Dog training, pets, pet care
Details: Original content by Nicole Dornsife
How to Train Your Dog to Wear Shoes
Training your dog to wear shoes is a great a way to protect their feet from from extreme temperatures and road debris that you might encounter on your walks. While choosing the right shoe for your dog is the first piece of the puzzle, getting them to wear their shoes without a fight can be another challenge entirely. In this post, I will explain how you can train your dog to love wearing shoes using positive reinforcement.
Client: Technology Services Industry Association (TSIA)
Industry: Technology and technology services, thought leadership
Details: Ghostwritten for the president and CEO of TSIA, J.B. Wood, using multiple sources (keynote video/research paper/previous blog posts)
The Essential Partnership Between Sales and Services in the Technology Industry
To keep up with the economic changes taking place in existing business models, technology suppliers must shift their focus toward providing an unparalleled customer experience. This starts with ensuring that customers are able to adopt their technology purchases to receive the maximum value. Effectively doing this requires improving your internal culture to promote cross-functional collaboration so that customer growth is no longer a question of whether the account belongs to Sales or Services, but how the entire organization is helping the customer achieve their desired outcomes.